Athleisure, which is comprised of the terms “athletic” and “leisure,” refers to more than simply gym gear that can be worn throughout the day; it also encompasses shoes, outerwear, and even formal attire for men such as dress shirts and blazers, among other things.Customers are increasingly drawn to sports gear and footwear because of its convenience, style, and functionality, with athleisure continuing to be the trendiest trend in the industry.The sportswear that is worn during physical motions, training sessions, or while participating in sports is created in a way that is comfortable and allows for greater agility and speed. Many worldwide companies, are joining the sportswear Singapore market, indicating the continued growth of the health and wellness industry in the country. Because of the presence of such a thriving wellness brand in Singapore, the development potential for businesses have been obvious.
Singapore healthPromotion Board developed physical activity programmes to raise awareness among Singaporeans, in order to encourage them to be more active. In addition, in order to maintain a healthy and fit lifestyle, participation in local marathons and cycling events has grown in popularity, with individuals actively welcoming the shift. People are becoming more health conscious, and they are actively participating in physical activities to enhance their well-being.
The increasing awareness of women’s health among the general public is the primary cause for the sector’s rapid expansion. Previously, only males were the active participants and the ones who were more concerned about their health.The increase in the sports clothing industry may be attributed to favourable demographics as well as a growing desire for fashionable sports gear. Because of the increase in disposable personal income of customers in the Asia-Pacific area, many businesses are attempting to establish themselves in the region.
Singapore is one of the most rapidly developing nations in the world, and it serves as a vital centre for the adoption of the most recent fashion trend. Currently, selling via retail outlets is the most prevalent way of distribution in the marketplace. However, in this rapidly changing technology age, the method of sale is likewise migrating away from brick-and-mortar businesses and toward online retailers. The popularity of the internet and expanded penetration of the internet have both contributed to the rapid expansion of online sales in recent years, with the availability of a broad selection of items at a lower price playing a significant role in this rise. Consumption in Singapore is increasingly brand sensitive, and consumers demand excellent items rather than settling for a mediocre product with a fashionable trend.